Update
epay Italy boost digital gifting with TV Spot
Italy is still 80% cash driven, so that digital payments are still relatively at the beginning. Nevertheless, the digital payment world is becoming increasingly important in Italy and throughout Europe. Many governments and companies are working to develop and implement innovative and widespread digital payment or prepayment solutions. One such company is epay, a subsidiary of Euronet Worldwide Inc. (NASDAQ:EEFT).
epay Italy, headquartered in Milan, has just developed a solution to drive the transition to digital payment services in Italy and is pushing this innovation together with partners for Christmas business with a spot on Italian television. Until 25 December, the TV spot can still be seen on the channels 7 Gold, Canale Italia 83, TV Metro Milano, TeleLombardia, Antenna 3 and SKY – or here:
Omnichannel marketing campaign
11
BRAND PARTNER
51.000
ACTIVE LOTTOMATICA POS
55.000
POS MATERIAL
7.000
MERCHANDISING VISITS
Are digital gift cards the future?
“Digital Gifting” is a trend that many companies will follow even more closely.
Gift cards are more than just a payment method. They are powerful revenue sources and one of the strongest marketing and customer service tools for your business.
Talk to us – we look forward to hearing from you!
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Press contact
Jana Weisshaupt
PR & Communications
+49 89 899643-499
j.weisshaupt@epay.de
