QR code payment

Alipay+ is more than just paying

Simple implementation,
wide range of possibilities

Alipay+, Ant Group’s payment and marketing solution, enables global and cross-border mobile payments with many of Asia’s most popular e-wallet providers. The simple integration allows merchants to accept payments from their Asian customers’ domestic e-wallets.

Payment is made at the POS via checkout integration or terminal via smartphone. Your customers pay in the currency of their preferred wallets, but you receive the settlement in your currency.

You too can create acceptance for payment via QR code and secure sales from the international customer base with high purchasing power.


  • New customer potential through 1 billion active users
  • Low implementation effort via epay checkout connection
  • Various marketing formats enable merchants to address customers via the Alipay+ connected apps, issue coupons and encourage them to visit the store
  • epay is an official Alipay+ marketing partner and offers European merchants customized marketing packages in addition to payment acceptance
  • Alipay+ offers official campaigns in which merchants can participate and thus increase traffic in the store

This is how you pay

Variant A – Dealer scans

  • Customer clicks on Alipay app after then on ‘Pay’
  • Dealer scans QR code from customer mobile phone

Variant B – Customer scans

  • Customer clicks on Alipay app and clicks ‘Scan’
  • Customer scans QR code from dealer

Payment & Marketing at the same time

With traditional marketing campaigns via Western platforms, there is almost no way to reach Asian customers.

As an official Alipay+ marketing partner, our dedicated epay marketing team takes care of your presence in the Alipay+ affiliated apps. With our individual marketing packages, we support you in presenting your branches in the app and implementing interactions with the app users.

  • Payment & marketing in the Alipay+ associated apps at the same time
  • Brand building – secure brand awareness across borders
  • Participation in official Alipay+ campaigns in coordination with our marketing team
  • Direct contact with 1 billion users worldwide

Alipay+ Red Packet Code

In China, it is tradition on  important holidays to give away „Lucky Money“ in red envelopes.Lucky Money is mainly given on Weddings, Birthdays & for the Chinese New Year.The color red in China stands for „Happiness, Energy & Love“. Therefore the money is given away in a red envelope to bring good luck to the relatives.

Alipay+ Red Packet implements this tradition digitally and offers Alipay+ users the opportunity to receive a cash gift via a red envelope in the app. After scanning the Red Packet code, the customer receives a random amount credited to his account.


Making full use of potential

We understand the Alipay+ ecosystem and show you the right options – in the apps or in your store. We establish your presence and make customers and potential customers aware of the acceptance of Alipay+. We take care of media planning, implementation, promotion and training your employees.

Store Information

Let international customers see your product before they come to your store. With Alipay+ affiliated apps, they can see your business information, your products and get directions. All in languages that international customers are familiar with.


Advertise with tailor-made offers. With vouchers you gain attention and increase buying incentives.


By filtering by keyword, international tourists can find your business in various categories. This allows your business to stand out from the crowd when searching for products and brands.


International customers will find all the contact information they need in your profile. Simply get in contact by phone or e-mail before their visit.

Pictures & Videos

Show potential international customers what your store has to offer with the help of store and product images. This will increase the chance of a visit!


Alipay+ is connected to the largest international review portals, so your customers can access valuable information directly in your profile.

The last mile at the POS is crucial. We offer performance-based support models, supported by digital POS management.

Marketing & Promotions

  • Media Planning & Implementation
  • POS Advertising Material & Displays
  • POS Promotion
  • Multichannel Promotion

Merchandising & Training

  • Sales Training
  • Training your sales staff
  • Placement Optimization
  • Merchandising

success stories

Alipay available in the Swiss kiosk market for the first time via Margot

Alipay available in the Swiss kiosk market for the first time via Margot

As a technical converter, epay is launching a new scalable reseller model for franchiseandd and cooperatively organised companies with the developed Margot solution. Read the full article

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dm-drogerie markt now offers payment via Alipay in all German markets

In the more than 1,970 dm markets, Chinese tourists can now comfortably use Alipay to pay. In this way, Germany’s largest drugstore market complements the existing payment methods with the mobile payment solution popular with the Chinese. Read the full article

Alipay dm Austria

Chinese customers can now pay for their purchases with their Alipay app in Austrian dm stores as well

dm drogerie markt is adding this electronic form of payment popular among customers from the Far East to its payment options. Read the full article

New service for Chinese guests

New service for Chinese guests

casualfood now offers a service specifically for Chinese guests: From now on, you can easily pay in all casualfood stores at Frankfurt Airport via the Chinese payment system Alipay. Read the full article

we drive the payment journey of the future