Germany-wide promotion campaign for movie tickets
REWE Group launches first-ever Germany-wide promotion with the four major movie theater chains CineStar, Cineplex, UCI and Kinopolis, plus incentive specialist cadooz
Munich, August 22, 2019:
For the first time, Germany’s four major movie theater groups – Cineplex, CineStar, UCI and Kinopolis – are joining forces for a collective and an unbeatable offer for movie fans in German retail outlets. From August 26 through 31, movie fans will be able to get a five-visit movie ticket for just €29.90 in more than 6,500 Rewe and Penny stores throughout Germany. In the following week from September 2nd to 8th, these will be available from the retailer’s online stores REWE Kartenwelt and the PENNY Kartenwelt. Buyers can save up to 60% when purchasing the non-personalized tickets. The tickets are valid until March 31, 2020.
Responsible for the movie theater project is cadooz – the incentive specialist and business unit of epay, a leading full-service provider of prepaid solutions and payment processing in Europe. For implementation, epay’s technical platform with connection to its global retailer network of more than 700,000 point-of-sales will be used. With this access to new offline and online sales channels, the sale of the five-visit movie ticket in this first-ever Germany-wide promotion is designed to help the movie theaters tap into more audience groups at the start of the new peak movie season in fall and winter. Last year, over 105.4 million moviegoers went to German movie theaters, according to the German Federal Film Board.
The handling of the promotion is simple:
From August 26 through 31, customers can buy a code directly at the checkouts in Rewe and Penny stores. Alternatively, they can purchase a code online from the REWE Kartenwelt and PENNY Kartenwelt during the following week, September 2 through 8.
On the promotions website derkinogutschein.de/promo this code can then be converted to five movie tickets for the customer’s preferred movie theater chain. In total, 180 movie theaters across Germany are taking part in the promotion.
Movie fans conveniently receive their tickets as a PDF without having to wait. The tickets grant the holder entry to all 2D showings including overlength films. More can be booked flexibly for an additional charge.
For more information please visit: www.derkinogutschein.de
cadooz is the specialist for incentive solutions by epay, Europe’s leading full-service provider for payment and prepaid solutions. epay processed 1.15 billion transactions in 2018 and has built up an extensive retailer network with 700,000 point-of-sale terminals in 51 countries, connecting well-known brands with consumers all over the world.
The company offers a portfolio of gift cards (prepaid, closed loop and digital media), business incentives and payment solutions (card acceptance, terminals, e-commerce, mobile and Internet of Payment) for omnichannel commerce, and offers its services thanks to its proprietary cash register integration software. epay is a division of Euronet Worldwide, Inc. (NASDAQ: EEFT), a Kansas-based company which earned $2.5 billion in revenue in 2018, employing a staff of 7,100 employees and serving customers in 170 countries.
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