epay is launching Amazon.de Gift Cards to 3,350 stores in Eastern Europe
Martinsried (Munich), December 13, 2018:
Amazon.de Gift Cards are now available to consumers in the Czech and Polish retail channels. epay, a Euronet Worldwide Company, is administering the technical and commercial implementation of this launch for Amazon.
“By expanding to both countries, we are able to help provide Amazon with additional opportunities in Eastern Europe, while our retailers on location receive access to a portfolio of international brands similar to that in Germany, where we are already a leading supplier of gift card and prepaid solutions.”
– Marc Ehler
Managing Director for epay in Europe
Major promotion in the Czech Republic and Poland
For the Czech launch, epay is implementing the voucher solution as a “Claim Code on Receipt” concept at around 550 stores, including the subsidiaries of a number of major German retailers. With the service, customers receive a PIN on their receipt after making a purchase. This PIN can then be redeemed to a customer’s Amazon.de Gift Card Balance.
In Poland, physical gift cards have been introduced at around 2,800 stores, including a range of well-known supermarkets and convenience stores. “Claim Code on Receipt” are set to follow in December 2018 and “Account Loading via Barcode” at the beginning of next year.
To support the launch of its gift card solutions in both countries, Amazon is starting a major promotional campaign. From launch until 31st March 2019 customers making their first Top Up of €30 or more to their Amazon Gift Card Account via “Amazon Top Up in Store” will receive a €10 promotional credit. Terms and conditions apply.
epay introduces two ways to top up a credit with “Amazon On-site Charging”: “Claim Code on Receipt” and “Account Loading via Barcode”
The two companies have been working closely together since 2013, launching the Gift Card solutions in 11 countries around the world, including Australia, Germany, France, Great Britain and the United States. The Amazon Gift Card is already one of the top sellers of epay in Germany boasting consistent growth rates for the company for years.
The expansion to Eastern Europe also represents a major milestone for the payment processing and prepaid solutions expert. At the beginning of next year, “Amazon Top Up in Store” will also be available and administered in both Eastern European countries by epay’s proprietary cash register integration software. The Bavarian company introduced this application to 800 different stores in Germany’s largest network of kiosks this year alone.
epay – transact Elektronische Zahlungssysteme GmbH is a world-leading full-service provider for payment processing and prepaid solutions. It is a member of Euronet Worldwide, Inc. (NASDAQ: EEFT).
The company processed 1.2 billion transactions in 2017. Founded in 1996 in Martinsried, Germany, epay has developed a comprehensive network of retailers consisting of 687,000 point-of-sale terminals in 45 countries to connect the biggest brands with consumers around the world. It boasts a comprehensive portfolio of gift cards (prepaid, closed loop and gift cards), corporate incentives and payment solutions (card acceptance, terminals, e-commerce, mobile and internet of payment) for omnichannel commerce, and offers its services thanks to its proprietary cash register integration software. epay is currently ranked as one of Germany’s TOP 100 most innovative medium-sized companies – a distinction that reflects its fitness for the future.
A division of Euronet Worldwide, Inc. (NASDAQ:EEFT), a Kansas-based company with a staff of 6,600 serving customers in approximately 160 countries, with an adjusted profit of USD 4.58 per share in 2017, Euronet yielded a growth of 14 percent compared to 2016, and has consistently boasted growth figures in the double-digit range for five years in a row.
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