Jochen Freese has been appointed as the new Managing Director of Incentives and Rewards at epay

Hamburg / 29. September 2025

epay, a Euronet Worldwide company and leading provider of digital payment and incentive solutions, has appointed Jochen Freese as the new Managing Director for the Incentives & Rewards division. In this role, he will drive the strategic development and internationalisation of this key growth area. The division comprises the brands cadooz and cadooz rewards, which offer innovative solutions for customer loyalty, incentives and employee benefits as part of the epay portfolio. 

With this appointment, epay is sending a clear signal: the Incentives & Rewards division will be even more closely integrated with the core business in future – as an integral part of a holistic strategy to support companies of all sizes with intelligent solutions for sales, marketing and employee motivation. 

Jochen Freese brings extensive experience in the areas of loyalty, marketing solutions and business development. As CEO of Ingenico Marketing Solutions – now Knistr – he developed and managed successful customer loyalty programs for well-known companies in the retail, mineral oil, perfumery and technology industries. Freese has also held various international management positions, including in the areas of media intelligence and payment. 

His in-depth understanding of the industry, strategic vision and leadership skills make him the ideal candidate for the role. ‘We are delighted to welcome Jochen Freese, a proven industry expert who shares our vision of creating innovative incentive solutions that deliver measurable value for companies and their employees,’ says Marc Ehler, Managing Director EMEA epay. ‘His experience will play a key role in further sharpening our entire service portfolio in one of our most important strategic business areas.’ 

About epay

epay, a business segment of Euronet, is a leading global provider of payment processing and prepaid products and solutions. The company has built an extensive network of retail touchpoints in 64 countries, connecting brands with consumers around the world. The company offers a broad portfolio of services, products and solutions that support the distribution of payment, branded payments and mobile for more than 1,000 brand partners via commerce, e-commerce and m-commerce. As a provider of end-to-end solutions, epay delivers the technology and infrastructure to enable better payment solutions for partners and their customers worldwide. www.epayworldwide.com  

epay has been at home in German-speaking countries for over 27 years and is part of transact Elektronische Zahlungssysteme GmbH, a BaFin-licensed payment institution and independent network operator. From its base in western Munich, epay offers a global portfolio consisting of gift cards (prepaid, closed-loop system and digital media), incentives for companies (www.cadooz.com) and payment solutions (acceptance of payment cards, payment terminals, e-commerce, mobile and alternative payment and Internet of Payment) for omnichannel retail via its own POS integration software from a single source. www.epay.de 

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