To reflect brand modernisation and positioning, going forward, epay will use a new logo and claim. The evolution of the epay logo as well as the new claim “Connecting Brands & Consumers” will further emphasize the positioning of epay as a link between brands & consumers in the future.
Connecting Brands & Consumers
The new epay logo visualizes this positioning in the form of two intertwined diamonds. At the same time, the history of epay is incorporated by retaining the slanted “e” and the diamond shape. In addition, the colouring in orange and blue corresponds to the familiar values, with a new glossy effect conveying a higher quality and more modern radiance. A harmonized corporate design and step-by-step revision of the visual language will additionally underline the new brand values “Simple, Safe & Passionate” in the future.
Embracing the Digital Age
Refreshing the brand and embracing the digital age will result in a modern and contemporary brand appearance for the innovative corporation.
Sustainable Corporate Philosophy
You will find the new logo on epay.de as of now. Regarding printed products, epay will follow a sustainable corporate philosophy and will gradually phase in the new logo: Marketing materials such as business cards, stationary and envelopes will be used up before new materials are introduced.