Friday, July/03/2015 

epay Brand Relaunch

To reflect brand modernisation and positioning, going forward, epay will use a new logo and claim. The evolution of the epay logo as well as the new claim “Connecting Brands & Consumers” will further emphasize the positioning of epay as a link between brands & consumers in the future.

Connecting Brands & Consumers

The new epay logo visualizes this positioning in the form of two intertwined diamonds. At the same time, the history of epay is incorporated by retaining the slanted “e” and the diamond shape. In addition, the colouring in orange and blue corresponds to the familiar values, with a new glossy effect conveying a higher quality and more modern radiance. A harmonized corporate design and step-by-step revision of the visual language will additionally underline the new brand values “Simple, Safe & Passionate” in the future.

Embracing the Digital Age

Refreshing the brand and embracing the digital age will result in a modern and contemporary brand appearance for the innovative corporation.

Sustainable Corporate Philosophy

You will find the new logo on as of now. Regarding printed products, epay will follow a sustainable corporate philosophy and will gradually phase in the new logo: Marketing materials such as business cards, stationary and envelopes will be used up before new materials are introduced.

Press Contact

For further information please contact our press department.


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